When we suffer from lack of psychic energy, we say we have a depression or an inhibition, not realising that part of our mental hierarchy has one away beyond our control, that we have, in fact, lost our soul…
Thus images are energy or libido.
This is why the magician makes images, for such things are energy – magic energy.
In as much as such a figure makes an impression on you, releases energy.
An object that can do that is indeed magic.
For example, the Mona Liza attracts people, it is energy. Such a picture is mane., fetish, etc.
The magic value of the object exists in certain images.
The magical value of the object consists in projection of the anima or animus. (This is looked et from within, the intuitive approach.)
But if we want to describe the structure of the psyche looked at from without,
In the scientific way, we have to speak of the psyche as a system of adaptations. ~Carl Jung, Cornwall Lecture, Page 13