To Allen W. Dulles
My dear Dulles 11 February 1945
Since after my illness I get interested once more in the affairs of the world the various ways of propaganda began to interest me.
German propaganda tries inevitably to hollow out a moral hole with the hope of an eventual collapse.
A better propaganda appeals to the moral strength and not to the feebleness of the enemy.
As far as the psychological effectiveness of Allied propaganda is concerned, it strikes me that the best things that have appeared so far are General Eisenhower’s proclamations to the German people.
These proclamations, couched in simple, human language which anyone can understand offer the German people something they can cling to and tend to strengthen any belief which may exist in the justice and humanity of the Americans.
Thus they appeal to the best in the German people, to their belief in idealism, truth, and decency.
They fill up the hole of moral inferiority, which is infinitely better propaganda than destructive insinuations.
General Eisenhower certainly should be congratulated.
~C.G. Jung, ~Carl Jung, Letters Vol. 1, Pages 356-357.